Posted by Andrew VanderPloeg
It's one thing to communicate something powerful, but it's another altogether to communicate it powerfully.
I love this video because it's such an excellent example of what good communications look like. They don't have to be flashy...they can just be a guy, standing in a room.
And to be honest, I don't really agree with all elements of the poem, but that actually makes this an even better example of quality communications. The manner in which he communicates the message is so powerful that even though I don't agree with some of the message, I am riveted throughout and left thinking about it after.
That is successful communication.
You ministries and non-profits already have a powerful message. So do it justice and go communicate it powerfully!