What's In A Name - Radiant

The Radiant Blog

What's In A Name

Posted by Andrew VanderPloeg

Over the past number of weeks, I’ve been working with a good friend of mine as he bounces ideas for his new church name around. It’s been a really interesting conversation and I’m excited at the direction it’s headed – as I am to see the fruits of the work he and his wife are being called to.

Then today, I read this article over at Church Marketing Sucks - a really interesting approach to naming a church.

Obviously I have my own thoughts and ideas based on my experience in working with churches on their brand of names that will and won’t work. But that’s not to say that just because I do this for a living, that my thoughts and ideas are definitive.

So, I’d like to ask you, the readers of this blog, your ideas on what makes a good church name and how did you arrive at yours? Or better yet, give me examples of how your church name is working for your church brand and its growth in your community.

I’m intrigued to hear your responses!