Posted by Andrew VanderPloeg
SEO, or Search Engine Optimization, should be one of the primary things you consider as you develop a new website. But it’s also something that requires ongoing management because your content actually makes a difference in how your site ranks.
Keep in mind that search engines like Google place a high value on seeing that your site has fresh content updated to it frequently. They also want to see that people are linking to your site from theirs because, by nature, that indicates that you must have some valuable content there that people care about.
Of course, you can’t control how people respond to the content on your site, but you can do your best to make it as compelling as possible so as to give yourself the best shot at getting a buzz around your site.
Closely tied to that is the strategy of having a blog on your site. Showing Google and other search engines that you have an active RSS (Really Simple Syndication) feed for a blog or podcast on your home page, tells them that you are trying your best to keep fresh content on the site and that helps you to score better in their rankings.
So blogging is not just about having something to say. It’s a really practical way to help your site get found and ranked higher by search engines.