Repetition - Radiant

The Radiant Blog


Posted by Andrew VanderPloeg

Ever heard someone say something that you’ve heard dozens of times before but they say it in such a way, or perhaps at a specific moment in your life, that causes the concept to resonate with you like it never has before?

That’s the power of repetition.

And there’s a few ways to do it. You can take a simple message and just repeat it over and over to the point it becomes ingrained in your audiences mind. Another way to do it is to repeat a concept but say it differently – this is really powerful if the concept is a bit more complex.

In any case, presuming that everyone understands you after saying something just one time is a dangerous approach to communicating as it puts the onus on the listener. While communications definitely involve both communicator and audience, all you can control as an organization trying to get a message out, is what you communicate, so think about repeating your important messages.