Posted by Andrew VanderPloeg
Today we live and operate in a world that is being transformed by technology. Opportunities to easily communicate with those of like interests and concerns have never been more prominent and powerful...and yet, this new world of technology is only another step in the staircase - a new means to a familiar end.
As a result, I say get excited about what's out there: jump on the social media bandwagon; get your site a content management solution; and freshen up those print ads you've got, but when the next step comes and the dust settles on our current paradigm, you'll be left with the same old problem of needing to have a compelling story to tell. So just how compelling is your story...? Does what you do really change anything...?
If it does, then do that story justice and tell it as best you can - that is timeless. And that skill and passion for the story you are a part of will still be there when the dust settles.