Posted by Andrew VanderPloeg
I read in a marketing magazine yesterday that in 1965, you could reach 80% of adults with three showings of a TV commercial.
Numbers like that don’t really exist anymore because audience’s attentions are split between print, hundreds of television channels, wireless devices and home computers.
The net result of that distraction is that any company or organization that’s trying to get their message out there better have a compelling product, service or story that draws people in. Without a good story, you’ll be lost in the din of voices out there.
But it can’t just be a good story either…it has to be a good story that’s also very well told. Are you telling your story in a compelling way? If so, we'd love to hear about it.