Posted by Andrew VanderPloeg
A couple weeks ago I ran into someone I hadn’t talked to very much in quite a number of years. As he and I were chatting I found out that he’s started a local interior design firm with an environmentally-conscious bent – the firm is called Redesign. During that conversation he handed me his business card which, when I first saw it seemed like a good-old, regular business card. But as I took hold of it I realized that it actually folded out into a cube, was made of recycled paper and had design on both the inside and the outside of the cube.
A week-and-a-half later, that card is still standing on my desk. Why? Well, for starters, the card can actually stand… :) In all seriousness though, the reason this card is still on my desk is because it's consistent with their brand and truly remarkable.
It’s a very well designed print piece and it’s different than all other business cards I’ve ever received. I’m also impressed that the quality of the design of their business card matches the images of the work I see on their website. Finally, knowing that they are an environmentally-conscious company, I love to see that their cards are made of 100% recycled material.
So the question that I’m left asking myself and now you all is: what are we doing to be consistently remarkable – both individually and organizationally?
For those readers of this blog who are Christians or belong to Christian-based non-profits, we believe that we have the most consistent and remarkable story in the world. Do our communications reflect that consistency and remark-ability?