Posted by Andrew VanderPloeg
One of the messages that we find ourselves having to repeat to our clients often is the idea that your belief about how your organization is perceived by outsiders isn't always right - in fact, it's often at least a little bit, "off". As such, we're big advocates of getting an outside perspective.
Enter this video which gives us a really interesting look into a mindset towards Christians and the Evangelical Church in Canada that you might not have been aware of. One of the many nuggets in this video that caught my attention was when Kevin Newman said that "these new Christian churches were everywhere I looked, but I didn't know how to look for them". That kind of feedback is incredibly useful to know as churches and ministries in Canada seek to strategize about their communications.