Strategy of Writing - Part 4 (Conclusions) - Radiant

The Radiant Blog

Posted by Andrew VanderPloeg

In responding to the question of how I write for Xpiritmental, Facebook, Twitter, etc…, the overarching thought that strikes me actually has nothing to do with writing. It had to do with the fact that the exchange that led to this post is an awesome example of a “win” in social media terms. The comment I left on Twitter/Facebook, wasn’t simply a post that died on screen. Rather, in generating a response that has led to four blog posts, it’s created something bigger than me just telling a bunch of people something about me - it started a conversation - a conversation that could yet continue from here in the comments on each post or via some other medium (hint, hint, nudge, nudge :)

As I wrote that original tweet/status, I had no idea what the needs of my audience were, but in posting, I came to understand a way in which I could share something useful.

This is the reason that companies and organizations can and do get into social media. It helps them understand their audience better and gives them an opportunity to create a relationship with them – and that is the most powerful marketing tool in the arsenal of a ministry and non-profit.

And if it’s not already clear from other posts on this blog, let’s be clear that when I say “marketing”, I don’t mean salesy manipulation. I do mean clear communication to help you and your audience get involved in something mutually beneficial. We anticipate that the people that frequent this blog are based for the most part in the ministry and non-profit world. As such, we are speaking to people whose whole calling and purpose are about helping and serving people. Social media fits perfectly in the fulfillment of that calling.

Now you just have to get writing so we have something to talk about.

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