Posted by Andrew VanderPloeg
In his book, 'Where I Lived, and What I Lived For', Henry David Thoreau wrote that "Our life is frittered away by detail... Simplify, simplify, simplify! ... Simplicity of life and elevation of purpose."
The truth and power of simplification as an approach to any project is amazing. Often, we catch ourselves working on a new print design or web feature without considering if simplification is possible. As such, we are always working on drilling it into our minds that that consideration needs to be made in all the projects we manage.
This battle can rear its head in the development of a brochure, a website or even a logo. Check out Jon Acuff's take on this here and the resulting holiest logo ever here. And while we still laugh at those posts around here, the humor in those posts is based on the reality of this kind of thing happening all the time - especially in ministry circles.
The key to remember is that simplification of your message doesn't dumb it down, it makes it clearer.