Posted by Andrew VanderPloeg
To my mind, it's tough to separate the terms and disciplines of Marketing, Advertising and P.R. In a well-run business or organizational environment, all three should be woven into the fabric of your business plan. And so, similarly, while they share commonalities in thier importance to successfully running a business or organization, they also tend to share criticisms. One such criticism that I've written about on this blog before is the perception that many people have about how marketing, advertising and P.R. are evil activities and as such, have no place in a ministry context.
Enter this quote that I read last week from Richard Edelman, President and CEO of International PR firm, Edelman:
"P.R. is lumped somehow with hype and spin, with political PR, the Clinton spin room and wag-the-dog and stuff like that. [...] Most smart P.R. people realize that to be prevaricators or spinners is ultimately self-defeating. The truth well told - that's the way to do it and that's where we help companies. We're like coaches, not buffers, buriers and obfuscators, and I think that's an important distinction."
Often we see ministries and non-profits trying to sell themselves as something they are not rather than embracing and touting what they are. Understanding what it is that Richard is saying here about communicating truth will go a long way to help you and your organization as you engage your members and donors.