Posted by Andrew VanderPloeg
We often come across a situation with non-profit entities where they lose track of or access to an important tool in their communications arsenal. The reason for this is as people are put in charge of different aspects of an organizations communications, they often go and sign up for things like Google Analytics with their personal email account. But when that person moves on from their job or membership, the company/organization looses track of the access, let alone the existence of that really valuable account.
So wherever possible, when signing up on behalf of an organization, always try to sign up using a generic email account like firstname.lastname@example.org that’s monitored by a few different people. That way, you reduce the risk of losing track of, or access to, information that's important to the future of the organization.