The Power of Viral Video - Radiant

The Radiant Blog

Posted by Andrew VanderPloeg

Craig found this video over at and sent it to the team this morning and I wanted to post it on Xpiritmental because it's an outstanding example of the power of viral video.

From the Brand Freak website:

"BlackBerry didn't commission the ad, which was released last week and has already logged more than 500,000 views on YouTube. In fact, RIM rejected the ad, which was created on spec by New York production house Guava Studios. But Michael Donovan, managing director of Guava, has made lemonade out of blackberries. He says he's gotten calls from all over the world about the ad and that traffic to Guava's site has risen twelvefold. Not bad for a video that lasts all of 19 seconds."