Posted by Andrew VanderPloeg
I just finished watching a George Strombolopolous interview with Heather Reisman, CEO of Indigo Books & Music Inc. in which she indicated that despite the state of the economy, Indigo's sales have remained steady.
George proceeded to ask the next logical question which was "why?", and Heather's response was really nebulous. She said, "there is 'something' about what we do that happens to fit for the times".
And although her response was vague, I can definitely identify with what she was driving at. There is something about a physical book and a bookstore that, no matter how much great content I can consume online, remains attractive and desireable.
That impression reminds me of the ongoing debate about online community and whether it's truly possible to have "community" online via social media tools. Undoubtedly, the answer to that question comes down to how you define community, but the reality in any case is that while online communities are proving to be very powerful tools for businesses and ministries alike, there really is 'something' unique about the presence of a real person that needs to accompany those efforts. So write that blog post, tweet that recent revelation and update your Facebook status regularly. But don't forget to connect with your audiences in person too. There's 'something' about it that fits for all times.