Posted by Andrew VanderPloeg
If you get some time, have a read of this research study:
The result of the study essentially boils down to the fact that people become Christians most often as a direct result of a personal relationship with a Christian or group of Christians.
This finding has a real impact on how we approach marketing in the church and especially in areas like social media. Of course, creating a vibrant online community is a great tool, but it needs to be augmented with real face-to-face connections and relationships between people.