Relational Marketing - Radiant

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Relational Marketing

Posted by Andrew VanderPloeg

If you get some time, have a read of this research study:

The result of the study essentially boils down to the fact that people become Christians most often as a direct result of a personal relationship with a Christian or group of Christians.

This finding has a real impact on how we approach marketing in the church and especially in areas like social media. Of course, creating a vibrant online community is a great tool, but it needs to be augmented with real face-to-face connections and relationships between people.