Posted by Andrew VanderPloeg
Whether or not you agree with all of what Penn (of Penn and Teller) concludes here, there's at least one point that I want to highlight.
The gentleman that approached him was authentic. I've said it before on this blog and it's something we believe firmly around here in the office so you're likely to hear it again, but good communications, good marketing and even good evangelism are all based in authenticity.
You need to be authentic in representing your cause or beliefs. A big part of the battle in getting there often comes down to asking if you're honest enough with yourself to know where you aren't being authentic.
But no matter the reasoning, if you aren’t being real, then all you serve to do is discredit the very thing that you represent. And trust me, your audience is savvy enough to figure out if you’re not being authentic.