Casual Friday - Snow-maggedon - Radiant

The Radiant Blog

Posted by Andrew VanderPloeg

Snow-maggedonOne of the purposes of this blog is to give us a chance to communicate a bit about who we are and our culture here at Electricurrent. Sometimes that picture comes through as a bi-product of sharing a funny video or an article on marketing. But other times, like today, we just come out and plainly share a bit about what’s going on here at the office and in our lives.

Well, in case you didn’t know, we’re Canadian. More than that, we’re Canadian’s living in Canada in December. Now, in years gone by, we’ve managed a green Christmas or two, but this year doesn’t seem to be shaping up that way. Our first snow was over a month ago and we’ve had a number of flurries pretty consistently since then. But that’s ok, because a white Christmas is always welcome.

However, at least a few times a year, we get a lot of snow in a short amount of time. Others further north would argue that we don’t really know what a lot of snow is, but suffice it to say, we get lots. Today is kind of one of those days.

But for two days now, my Weather Network application on my Blackberry has been telling me that a major snowstorm was coming our way and is expected to drop between 15 and 20 centimetres of snow. Let’s put this in perspective, 15-20 centimetres isn’t really that much snow. It can be problematic for driving if the road crews can’t keep up with ploughing the streets, but we’re made of sterner stuff here.

Enter this morning where I went to check our local paper’s website (the London Free Press) and I caught a reference to the term “snow-maggedon” which is being used by Environment Canada to describe the storm we just came through and the one on its tail that is supposed to hit us on Sunday.

It’s a clever name, but it really feels wasted on what we got today because we’ve definitely had worse. In fact, we’ve already had worse this year and there was no mention of a snow-maggedon, a winter-clysm or a flake-tastrophy.

Weather people around here already have a bad enough reputation for getting the forecast wrong – it only makes it worse when they begin marketing the storm early and then don’t deliver – it’s a case of false advertising in the weather world and I for one want my money back.

Oh, and to the guy that I saw on my way into work and again at lunch who’s bombing around town in his convertible BMW coupe: “Good luck with that! You’re not from around here are you?”