Advertising Advertising - Radiant

The Radiant Blog

Advertising Advertising

Posted by Andrew VanderPloeg

Will Rogers once said that "Advertising is the art of convincing people to spend money they don't have for something they don't need", and to this day, many people still agree with him.

Ironically, changing that perception is the kind of challenge that an ad firm would be uniquely qualified to take on.

Enjoy, as Leo Burnett challenges us to rethink advertising…