A Different Kind of D-Day - Radiant

The Radiant Blog

A Different Kind of D-Day

Posted by Andrew VanderPloeg

D-Day Photo

Last week, I read a CNN blog post that listed the following two statistics:

  • According to the Gallup survey released Wednesday, 77% of Americans say religion is losing its influence.
  • According to the poll, 75% of Americans said that the country would be better off if it was more religious.

I'm going to guess that the first stat isn't a surprise.

What probably is a surprise is the idea that a majority of people wish it was the other way. Even considering that "religion" is a broad term and could represent any belief system, the idea still holds that this statistic indicates something very important:

Opportunity exists for the Gospel in North America.

In a culture where it is very easy for Christians to feel as though they are the minority and their voice is not heard, the real tragedy is not that at all, it's that we have marginalized ourselves by thinking that we don't have an opportunity anymore. We have become too frightened to share on a personal level what our faith is all about and the salvation that Jesus has provided for us. That fear manifests in many ways, but as it pertains to what we do at Radiant, I have to say that I feel like a large chunk of the Christian church has opted-out of media (traditional and social) and has not placed value on effective communications.

This is why we teach what we teach at Radiant.

We have the very best story to tell in the world. It deserves to be told and told well. That inspiration is what drives the content of this blog, our client consultations, and the specific advertising initiatives that we help churches and ministries with.

Today is the anniversary of D-day - the day American, British, Canadian, French soldiers (and those from many other nations) stormed the beaches of Normandy to grab a foothold in Europe in which to retake the continent. On a more personal note, for many of us here at the office, it is also our Pastor's first day of radiation and chemotherapy. In a way, it is his own, personal D-Day. The cancer that he has is extremely serious and his chances are not good. But in the face of that great opponent that is cancer, and by God's grace, he is setting an example of faith and trust for anyone around him to see. In this, and other recent significant health challenges, he has set about seeing God's name glorified in and through his circumstances to those of us who know Jesus and those who do not. As he embarks on this journey, he has reminded us in his congregation of the famous declaration by Winston Churchill:

"We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender…"

Today, each and every one of us has the opportunity to take up that rallying cry. To make this our own, personal, spiritual D-Day.

To accept that opportunity exists to share what is quite literally, the greatest news the world will ever hear.

..and to tell it well.