Who's In Charge? - Radiant

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Who's In Charge?

Posted by Andrew VanderPloeg

Church Marketing SucksChurch Marketing Sucks is a blog with an inflammatory name but is run by people who have a real heart for the seeing the gospel clearly and effectively communicated. Their mission statement reads as follows: “Our mission is to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ.” Greater clarification on what that means is available on their About Us page.

As part of my daily diet of blog reading, I came across a post on the Church Marketing Sucks blog today that puts some numbers on a topic that I touched on in a post from a few weeks ago on the topic of Dealing with Design Subjectivity.

The first of the two posts that I wrote on that topic highlighted the idea that the subjectivity of design as a risk factor in any design-oriented project, can be overcome by establishing an effective decision-making hierarchy. In truth, this strategy is applicable to any marketing or communications project.

Church Marketing Sucks did a poll asking the question: “Who is in charge of managing your church’s communications?”

Click here to see the results and their take on what those numbers mean.