Why Does Branding Matter? - Radiant

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Why Does Branding Matter?

Posted by Andrew VanderPloeg

Why does branding matter?

It matters because you and most of the people you know probably think that the Apple iPhone is the best-selling smartphone on the market. You presume it. You might even consider it to be common knowledge.

The reality though, is that Android devices own 70% of the market. Apple, in comparison, currently sits at 22%.

But which company comes to mind first when asked about smartphones? And which one has the most passionate and vocal fans?

The difference? Branding.

Let's talk.