Posted by Andrew VanderPloeg
Why does branding matter?
It matters because you and most of the people you know probably think that the Apple iPhone is the best-selling smartphone on the market. You presume it. You might even consider it to be common knowledge.
The reality though, is that Android devices own 70% of the market. Apple, in comparison, currently sits at 22%.
But which company comes to mind first when asked about smartphones? And which one has the most passionate and vocal fans?
The difference? Branding.