Posted by Andrew VanderPloeg
On my weekly 20K bike ride this past weekend, I came across a house that had a number of Obama/Biden signs around it. Keep in mind that we are located in Canada and the nearest border crossing is approximately an hour away.
I suppose it’s to be expected, since there are a number of U.S. citizens living here. Even with that aside, the impact of the U.S. elections will undoubtedly affect the whole world but none so much as the direct neighbours of the States. But at the same time, it makes me wonder what that person’s motivation is in posting those signs.
Are they trying to influence their neighbours and passers-by? Are they simply so excited about their candidate of choice, that they just can’t hide it? Or, do they have a bigger picture view of the impact that their candidate could have on not only America, but the world?
I have to think that this person must have had a real thoughtful reason for putting those signs up, but I’m just not sure what it is...
There’s a lesson here. Sometimes we build communications pieces that so obviously communicate our message - to us. But there are times, when those same messages don’t really resonate with our audience.
That might be ok, if you are the audience. But if not, keep in mind that you don’t always get a chance to explain where you’re coming from.
Don’t leave it to chance that your audience will know your motives.