Posted by Brian Klassen
When it comes to the custom side of our business (Electricurrent), we totally understand that creativity is a very personal thing and that most clients want varying degrees of input. That being said, we also understand that we’ve been hired to do a job (provide a service) that the client cannot do themselves for whatever reason. As we seek to serve and help all of our clients, we are sometimes caught between knowing what is the best branding and communications solution, and the personal opinion of an individual or committee.
Collaboration within a strong relationship seems to be the best solution – but not perfect. There are still times when we must bow to the clients “not so perfect” direction. Is that just the way it is, or are we being wimps? I’m interested in hearing what you think (both sides of the equation).