All companies and organizations face challenges.
One challenge that I think many corporate and not-for-profit organizations face is having too many irons in the fire.
As a marketing firm whose client–base is comprised of so many ministries and non-profit organizations that are doing critically important work, one of our ongoing risks is to get over-committed/under-resourced. It’s tough because we really are all about wanting to help these organizations succeed in their work.
But it’s important for us to make a point of stepping back and evaluating at what point do we get so busy with helping many important organizations, that no one gets served.
Yesterday, Ray and I had a meeting with Mark Peterson, the Executive Director of the Bridgeway Foundation (a client of ours). We went through a tough time with Mark about a year-and-a-half ago and he blogged about it just today. Check it out here.
We’re thankful for clients like Mark, who not only allow us to be a part of the important work that they are doing, but that we can also call a friend.
At the end of the day, we’ve learned some valuable things through this process and we’re hopeful that what we’ve learned can not only help us, but you too.
“The only real mistake is the one from which we learn nothing.” - John Powell