Posted by Andrew VanderPloeg
Well, for us it’s about a few things:
Our primary goal when we come into work each day is to help faith-based and not-for-profit organizations succeed in their calling. We do that, in part, through our service offerings, but being able to share a bit of what we know about effective communication through a blog falls right in line with that goal as well.
It’s also a test-bed for us to see how this whole blogging thing works. There’s no doubt that corporate/organizational blogging is an established and growing tool – but we’d like to get a first-hand taste of how it works!
Finally, it’s another way for us to communicate with you. We’re hopeful that this blog will become a catalyst for many meaningful conversations. We’ll start the conversation, but we’re looking forward to having the chatter flow in both directions.
Looking forward to hearing from you!