Posted by Andrew VanderPloeg
One of the first things we work to establish in a relationship with a new client is a single point of contact for both parties who are responsible for communication flow and decision-making. In the past, I've blogged about why defining that up-front is so important.
Recently, we came across a case study on the Huffington Post website that talked about a different reason why a single point of contact and decision-making is important.
Clearly, that case study presents the extreme ends of spectrum, but what is sacrificed in balance is gained in clearly communicating the risks of distributed decision-making. Enjoy!