Posted by Andrew VanderPloeg
Hot on the heels of yesterday's post about what we mean when we use the word branding on this blog, here's a really interesting read about how religious people respond to Brand names (i.e. This is the 'other' way of using the word that I outlined in yesterday's post).
Does this report's findings indicate that branding doesn't matter in a religious context? Definitely not. What it actually does is reinforce that a more holistic understanding of branding is necessary, because when it isn't just the name brand that sells it, it has to be the quality of what you offer.