Graphic Design - Radiant

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Graphic Design

Sometimes I find there is a lot of confusion over what Graphic Design is and all that it entails. This always boggles my mind but I have to remember that I am a graphic designer and it is a world I live in everyday so what is common knowledge to me is not necessarily common knowledge to others. With that in mind, I thought a great idea for a post would be to just simply explain what graphic design is, something that I don't think I have taken the time to yet do on this site.

Wikipedia has the following entry:

Graphic Design is a creative process — most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) — undertaken in order to convey a specific message (or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

I couldn't have summarized it any more concisely or accurately myself. What is also important for you to know is that we (Electricurrent) provide all the services mentioned in that summary. Aside from offering a great web platform we have the ability to support your brand in many other ways. So you if need any additional graphic design assistance, please don't hesitate to contact us.