Flash-point - Radiant

The Radiant Blog

Flash-point

Posted by Andrew VanderPloeg

The battle rages on.

After our posts on February 2nd and 3rd about the current, and very public, sticking point between Adobe and Apple over Adobe's Flash product, this was a natural post for today.

Steve Jobs, CEO of Apple just released an open letter discussing his company's position on Adobe Flash technology.

For those of you who don't know what Flash is, I'll start there.

Flash is a multimedia platform that is popular for adding animation and interactivity to web pages. In layman's terms, it's a tool that web developers use to do things like create animations, display video (i.e. YouTube up until recently) and even create entire websites (although that's not a good idea). Some of you might know it as Macromedia Flash, but a few years ago, it got bought out by Adobe and became part of their product offering.

What Steve Jobs' letter highlights is that although Flash has been a great technology for the web and in many ways, has been the backbone over the last number of years of the growth in online video, it has always presented challenges and these days, different standards are emerging which will allow web developers to do the same kinds of things, but not require end-users like you and I to have to download and install a plug-in to our browser(s) in order to view the content.

These are exciting developments and will undoubtedly shape the future of the web.

We at Electricurrent & AdvancedMinistry are going to be working to adapt our systems to work on the new standards so that our customers won't have to rely on Flash technology in the future. (You will still be able to use Flash, but your site won't completely rely on it for banners, media players, etc...).