Posted by Brian Klassen
The other day I was talking with one of our clients and they invited us to discuss their current marketing plan with them. Once there, we realized that they really had their act together and just needed to make a couple of adjustments to make it great. For the next hour and a half, we talked about what they were doing and just improved each execution with small improvements which made all the difference in the world.
The reason I mention this to you today is the fact that many of you are in the same boat. You are on the right path, but just haven't pushed that idea enough to make it great. Take the time to make small improvements to your already good ideas and you will be amazed at the massive difference it makes in response and health of your brand.
Remember – understand your brand fully and let that be your inspiration.