Posted by Andrew VanderPloeg
It's disconcerting that in 2010 we still have to talk about this, but the fact is, we do, so here goes:
The number of clicks that you get on your website is not the measure of success of the website. You have to begin to consider the quality of those hits.
Is the person hanging around on pages, are they coming back again and most importantly, are they 'converting' (a.k.a. taking some measurable action on the site like signing up, donating or filling out a contact form)?
You could have 1,000 hits an hour but if they aren't converting or gaining something valuable from you in the experience, then they aren't a sign of success...in fact, quite the opposite is true.
Google Analytics can help with that so think about using that free tool to help evaluate the state of your site.