Posted by Andrew VanderPloeg
Take a minute to stop and think about the relationship between your website and your actual physical building.
A website, like a building, is a vitally important part of who you are and how you do what you do as a ministry, but it's only as good as the roads that lead to it. You'd never build your church in the middle of a farmers field with no roads or paths to get to it. Similarly, it makes no sense to make a significant investment in a website without considering how you're going to get people to show up there.
S.E.O., or Search Engine Optimization is undoubtedly one of the things to consider here, but it doesn't stop there.
Offsite strategies like sharing content with other related ministries/non-profits, posting your video content on a YouTube channel and re-purposing it on your organizational site and even strategies like billboards and print materials can all be effective means to drive traffic to your site as well and they can draw in those people who didn't even know they were looking for you.
So think bigger picture. You'll maximize your return on investment in your website if you do.