Posted by Brian Klassen
I have been blessed with 3 children who have Attention Deficit Disorder (A.D.D.) and am learning so many valuable lessons through them.
Because of this, I tend to be ultra-sensitive to this type of behavior in the people around me including the ministries we serve and don’t serve. There are so many roads I could go down to explain why this behavior is at the very least a waste of resources and at its worst, destructive, but I am not here to complain.
Rather, my hope is to encourage those that fall into this trap to take toll of their communications efforts and do the right thing. Plan, understand and stay focused.
If you are working with freelancers, make sure they understand your brand and the way you want to communicate that brand. If you have the privilege of working with a professional communications firm, listen, learn and don’t let pride get in the way. If you have the extreme privilege of having in-house creative capabilities, encourage them to hold fast and flex their creative muscle within the brand parameters and be willing to truly listen to and consider their suggestions.
I guess that’s why I encourage anyone who will listen to let the brand drive everything. It’s the only path to honest consistency.